[USMA:33505] RE: July 4

[Philip S Hall]

When I sold my last house the estate agent brochure described my living 
room as :-

"23ft, 3in long (30 m)"
No-one questioned the fact that if I had a 30 metre long living room I 
would have made a lot more money on it! Not one person mentioned the 
mistake however my brochure would have gone out to hundreds of potential 
customers (the succesful ones being a young couple).  The reason why the 
issue was not raised at al,l I believe, is obvious.


I would say it's inconclusive. It's doubtful that hundreds of potential 
customers would have studied the detail and given any thought. They would 
have been bombarded by all the property brochures on the market at that time 
and likely as not just skimmed through it.

There is also the consideration as to whether anyone was likely to mention 
it given the obvious mistake. If they were metric savvy they could just as 
easily do the conversion themselves and ignore the published one as it was 
quite plainly a conversion error with the metric figure being wrong.

Phil Hall