Marketeers in general like confusion. It lets them get away with more stuff. One of the most annoying is this "ninety-ninety-ninety-ninety-nine" pricing they ALL use, because of the tendency of most people to think that $19.99 is far, far lower than $20.00 and that $2.86-9/10 for gas is a whole lot cheaper than $2.87.
Carleton -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Michael Payne Sent: Sunday, August 28, 2005 12:15 To: U.S. Metric Association Subject: [USMA:34140] Re: FPLA Amendment Not To Be Introduced In Foreseeable Future The majority of consumers don't understand non metric measurement either, and who are the FMI to decided if consumers want metric, they are not representing consumers, they represent food marketers and a little confusion is helpful. Michael Payne ----- Original Message ----- From: "Stephen Gallagher" <[EMAIL PROTECTED]> > It sounds more like they're scared of further > metrication, plain and simple. Note the points that > they make: > > ? The majority of consumers do not understand metric > measurements. Moreover, consumers are not demanding > that their food products be packaged and labeled using > the metric system. >
