Dear Governor Rounds,
 
I understand that, due to the recent gasoline pricing crisis and some peculiarities in some South Dakota gasoline pumps, you have authorized the use of half-gallon or liter unit gasoline pricing in your state. However, on this matter you reportedly stated, "Most South Dakotans are more familiar with the English system rather than the metric system and seem more comfortable with a half-gallon cost comparison."
 
As a practical matter, the half-gallon cost comparison might be more convenient, since it would then be a matter of doubling the displayed pump price to get the actual total of the sale. However, I must take issue with your comment that the metric system, particularly the liter, is unfamiliar to the people of South Dakota.
 
Both carbonated beverages and alcoholic beverages have been marketed in liters throughout the United States for more than 30 years. The liter has been used prominently in U.S. advertising for many years, and is a by-word in such high-traffic places as electronic marquees posted at Walgreens stores. I contend, emphatically, that the liter is a very familiar unit to the people of your state, and if gasoline were sold by the liter, people would have little trouble in making the adjustment to metric sales.
 
Also, as you may know, the metric system was declared by Congress in 1988 to be the preferred system of measurement for trade and commerce for the United States. Any major change in the way unit price is done in this country--such as gasoline pricing---ought to be in terms of metric units.  Indeed, gasoline pricing by the liter would take the sting out of our new, high prices.
 
I would be most interested in your thoughts on this issue.
 
Thank you very much for your kind attention.
 
Sincerely,
 
Paul Trusten
3609 Caldera Blvd Apt 122
Midland TX 79707-2872
Paul Trusten, R.Ph.
U.S. Metric Association, Inc.
www.metric.org
Editor, "Metric Today"
3609 Caldera Blvd., Apt. 122
Midland TX 79707-2872 USA
[EMAIL PROTECTED]
 
"There are two cardinal sins, from which all
the others spring: impatience and laziness."
                                          ---Franz Kafka

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