Here's a letter I'm going to send to a company I just found and am going to order some stuff from. I've written to the president and gotten no answer yet, but that may just mean she's in the jungle.
I noticed some discrepancies in the labeling of two products. X is labeled 0.35 oz, 20 ml, but 20 ml is 0.68 fl oz. Y is labeled 4 oz, 60 ml, but 60 ml is 2.03 fl oz. I suggest that you package all your products in round metric quantities for the following reasons: * You buy from people who either don't measure (the Pirahã don't even count, some others count only to 5) or measure everything in metric. Packaging in metric will eliminate unit mixups. * You sell in both the USA and England. The fluid ounce is different there. The liter isn't. * Americans have been exposed to metric packages for thirty years, not counting film and cigarettes. No one is going to bat an eyelash at a 500 ml bottle of andiroba oil, any more than a 500 ml bottle of water or a 1 l bottle of olive oil. * Medicine doses are figured in milligrams per kilogram. It only makes sense for them to be packaged in grams. * Round metric packages will encourage children to think in metric. This will help America regain our lead in science and engineering, which are done in metric. I look forward to trying X, which is a very intriguing product, and hope you have fun and stay safe on your next trip to the jungle. Can you guess what the company is? ;) Pierre
