Coca Cola has been marching directly backward lately. It has been pushing, ugh, "12 fl.oz" sizes in bottles as well as cans, and has suddenly decided we are a nation of sippers with the "8 fl. oz." can size. Well, I hope to convince them that a 250 mL size should "replace" this one. In Europe, last summer, I saw a 0.7 L size of beverage, so maybe we can get America's "20 fl. oz." topped up by a silly 9 mL to get a 600 mL bottle in all our vending machines. If they can do a 300 mL Dasani water, I think they can do a 600 mL Coke.
----- Original Message ----- From: "Howard Ressel" <[EMAIL PROTECTED]> To: "U.S. Metric Association" <[email protected]> Cc: <[email protected]> Sent: Friday, January 27, 2006 07:29 Subject: [USMA:35882] Re: Downsizing to rounded SI sizes? > Yea but just when you think the are coming around they come out with a new non metric size (ie. the very common 20 oz bottle). > > Howard Ressel > Project Design Engineer, Region 4 > (585) 272-3372 > > >>> Remek Kocz <[EMAIL PROTECTED]> 01/27/06 12:31 AM >>> > Considering that another juicemaker owned by Pesico, Tropicana, has done the > same thing with their Twisters (1.89L -> 1.75L), it's hardly a surprise. > It looks like there is a trend emerging among the giants, and it's in the > right direction. Both Coca-Cola (Simply Orange brand) and Pepsico > (Tropicana Twisters, Tropicana Premium) have made some nice moves towards > metric, not by just downsizing, but by introducing new products in > hard-metric containers. Here's hoping this continues. > > Remek > > > On 1/25/06, John Woelflein <[EMAIL PROTECTED]> wrote: > > > > I bought some Dole Light cranberry juice at work this morning and noticed > > that the bottle was no longer a US pint but 450 mL. This company is owned by > > Pepsico. > > Could this be to sell in Canada and Mexico (NAFTA) with a sort-of metric > > size? > > Maybe someday they'll just use the 500 mL size, but this looks like a > > start, at least. > > > > -John in snowy New Hampshire (25 cm in the past 2 days) > > > > > >
