[USMA:35995] Re: Diet Coke packaging changed

[Remek Kocz]

The sizes that I've seen in Canada were the 500 mL, 600 mL (basically the 20oz. topped off), and 1 L bottles.  It may be, like you're saying, that the bottlers are trying to be more efficient, though I've always thought that the Windsor market was relatively small compared to Detroit.  The only time the Canadian neighbor from across the Detroit river was noticed there was when Windsor built casinos, while Detroit didn't have any.  A more international outlook near the border cities would be a good idea.  Prior to reading Phil's message, I didn't realize that bottling decisions are a local thing.  I always assumed that the Cola companies drive these decisions from top down.

Remek

On 2/5/06, Ezra Steinberg <[EMAIL PROTECTED]> wrote:

Well, one possibility is the presence of Windsor, Ontario, on the other side of the border. Perhaps the local bottlers on the US side are thinking it's more efficient to standardize on metric sizes because (I presume -- no firsthand knowledge) that metric sizes are what are used on the Canadian side of the border.

 

Ezra

----- Original Message -----

From: Remek Kocz

To: U.S. Metric Association

Cc: U.S. Metric Association

Sent: Sunday, February 05, 2006 3:27 PM

Subject: [USMA:35984] Re: Diet Coke packaging changed

A friend of mine from Detroit is noticing a definite trend in the soft drink bottles.  The 1/2-liter bottle is replacing the 20 oz. bottle in that area's grocery stores.  Just about the only place the 20 oz. bottles are available are convenience stores.  Not the same in a "secondary market" like Rochester, NY, but bigger cities are usually bellwethers of coming trends.  We can hope that this continuing shift to metric sizes in the juice/soft-drink industry will continue and spill over to other categories on the retail shelf. 

Remek

On 2/4/06, Philip S Hall <[EMAIL PROTECTED]> wrote:

John

This is a very encouraging sign. Isn't the clarity and simplicity just
great!

(A very good photo too - well done)

Let's hope we see more of this on other products soon.

Phil Hall

----- Original Message -----
From: "John Woelflein" <[EMAIL PROTECTED]>
To: "U.S. Metric Association" <usma@colostate.edu >
Sent: Saturday, February 04, 2006 4:34 PM
Subject: [USMA:35955] Diet Coke packaging changed


Looks like Coca Cola has moved from the old ".5L" or "16.9 oz" labeling to
500 mL.
John