>So I wonder how consumers would react to seeing the >price per 100g instead of the price per pound.
For information, the standard in the UK is price per kg, per litre, per metre etc. This keeps it simple and allows comparison of small with large packs. There is a short (but important) list of exceptions e.g. coffee, bread, cooked meat, and soft drinks can be per 100 g or per 100 ml. Herbs, spices, and make-up can be per 10 g. See the list in the UK law: http://www.opsi.gov.uk/si/si2004/20040102.htm It is important to keep the list of exceptions short because people compare different products e.g. butter with margarine, cooked with uncooked meat. Rice was in the list and priced per 100 g but there were complaints because it gets compared for value with pasta priced per kg. So the list was revised and rice was dropped. Now they are both priced per kg. See some of the issues discussed at: http://www.consumer.gov.uk/CACP/ca/consultation/schedule1.htm It is difficult to make things easy. Terry __________________________________________________ Do You Yahoo!? Tired of spam? Yahoo! Mail has the best spam protection around http://mail.yahoo.com
