We're coming up on a golden opportunity with this in the area of bottled water. Not only do we have the ubiquitous "1/2 liter" bottle, but some companies are taking it further. Poland Springs, an H2O powerhouse in the New England region, has been consistently putting out metric-sized products. Their only lapse, as I can tell, is the equally ubiquitous 20 oz. bottle, which they really should have just labeled as a 600 mL container.
I think that liters will be the easiest metric measures to introduce to the US consumer. Between 2 L pop bottles, 1 and 1/2 L water/sport drink/Listerine bottles, and 3 L bottles of Ocean Spray offerings, we're heading in a good direction. A few points need to get across to the public: 1000 mL = 1 L, which would easily relate all the sub-liter sizes, 1 cup = 240 or 250 mL, which takes care of the recipes and glasses of liquids, and 1 fl oz = 30 mL (can rename it "unit") which would address the amount of milk/formula that doctor recommends is fed to a baby. There probably is a host of other things that I missed here, but from the consumer perspective, these probably are the most important things. Remek On 2/6/07, Paul Trusten, R.Ph. <[EMAIL PROTECTED]> wrote:
Excellent example, Stan. Australia's primary method of metric education for consumers was simple: familiarize the public with metric products by making metric products. The Australian consuming public adapted. So will we. In many instances, we already have done so. Paul T. Quoting STANLEY DOORE <[EMAIL PROTECTED]>: > Here's another example of the US going metric. > > I just bought some rolls of commercial paper hand towels at Costco. Guess > what? > > I measured the width as 20 cm which is just a little less that 8 > inches. > I measured the diameter as 17 cm which is a little less than 6 3/4 inches. > > Dimensions printed on the box are: > width 7.87 inches and 19.98 cm > Length 450 feet and 137.15 m > > Regards, Stan Doore > -- Paul Trusten, R.Ph. Public Relations Director U.S. Metric Association, Inc. Phone (432)528-7724 www.metric.org 3609 Caldera Boulevard, Apartment 122 Midland TX 79707-2872 USA mailto:[EMAIL PROTECTED] http://home.grandecom.net/~trusten
