I listened to the same story on NPR this morning where the comment was initially they had 700 kg of "chemical" (cannot remember which one). In a later story on the same subject it was now 1500 lbs.

Mike Payne
----- Original Message ----- From: "James R Frysinger" <[EMAIL PROTECTED]>
To: "U.S. Metric Association" <[email protected]>
Sent: Wednesday, 05 September 2007 13:51
Subject: [USMA:39334] Mixture of units in the press


The story about the three terrorists captured in Germany was reported on cnn.com with a CNN byline and on foxnews.com with an AP byline. The CNN article gave the mass of the hydrogen peroxide they accumulated, the mass of an equivalent amount of TNT, and a distance from Frankfurt all in metric units with US customary in parentheses. The AP article gave only US customary units except that one one suspect managed to flee "300 meters (yards)" before capture.

I'm starting to see more use made of metric units on these two websites, especially for international news. But I'm also seeing signs that the reporters are wrestling with ways to provide information in metric while appeasing folks they think might not understand metric units.

Yet sometimes authors just provide metric information and let it go. In the Spring 2007 issue of the quarterly magazine "Tennessee Home and Farm" published by the Tennessee Farm Bureau there is an article called "Her head's in the Clouds"
http://tnhomeandfarm.com/07spring/feature3.htm
written by Jessica Mozo. Mozo is given a ride on an Aeronica Champ 7AC by America's only female barnstormer. The pilot, Gina Moore, of Gallatin starts up the engine and says that they must wait until the oil reaches a temperature of "40 degrees Celsius for takeoff". She calls out the temperatures as "20 degrees" and "30 degrees" are reached. No other units are used here or elsewhere in the article.

I find it ironic that some news services awkwardly juggle metric and non-metric units and are inconsistent as to when they use the former, while a light-reading magazine aimed at Tennessee farmers' families blithely uses only metric temperatures in an article and doesn't bother with conversions. Perhaps the news services are fearful of antagonizing their American readers and are "sticking a toe in the water" to see if that toe gets bitten off.

As metric units get used more and more commonly, especially when US customary equivalents are not given, the American public and its law makers will see them increasingly as being the "customary" units and metrication will go forward more easily.

That would indicate that the news services are indeed sensitive to readers' feedback. Therefore we should continue to compliment uses of metric units and to gently provide advice on how to better write articles when they get it wrong or don't provide metric measurements.

Jim




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