It's the same reason why Canadian and UK merchants still want to promote
pricing by the pound.

The horsepower is smaller than the kilowatt.  So if you can advertise your
car in horsepower, the number is bigger.  Size matters.

The pound is smaller than the kilogram.  So if you can advertise your apples
or steak by the pound, the price is smaller.  Size still matters.

It's all about marketeering.

Carleton

-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf
Of Ziser, Jesse
Sent: Sunday, February 03, 2008 16:16
To: U.S. Metric Association
Subject: [USMA:40360] Re: No more 'horsepower' on small engines in USA

Hmm... poundal-acre-fortnights per gry-year, perhaps?  (1 PAFPGY = 0.0489 N
m)

I doubt we'll see engine power in sane units in the US for a long, long
time.  "Horsepower" is a
compound of two "manly" words, besides which automakers seem to benefit from
tricking their
customers into thinking that the car is literally the equivalent of so many
"horses", even to the
extent of advertising using that word.  Too bad it's a lie (1 HP is not the
power produced by one
horse).

--- Remek Kocz <[EMAIL PROTECTED]> wrote:

> Judging by this article, though, it looks like they're doing the next
worst
> thing: torque.  I'll let you take a guess what units they'd standardize
on.
> Hint: it's not newton meters.
> 
> Remek
> 
> On Feb 1, 2008 7:33 PM, Michael G. Koerner <[EMAIL PROTECTED]> wrote:
> 
> >  From the 2008-02-01 Milwaukee, WI Journal-Sentinal (ran on the front
page
> > below the fold):
> >
> > http://www.jsonline.com/story/index.aspx?id=713480
> >
> > "Seems the term, 'horsepower' is going the way of the buggy
> >
> > By RICK BARRETT
> > [EMAIL PROTECTED]
> > Posted: Jan. 31, 2008
> >
> > When you buy lawn and garden equipment this spring, a familiar old term
-
> > horsepower - will be missing from many engines.
> >
> > Blame it on lawyers, or engine makers who might have fudged the numbers,
> > but
> > horsepower is no longer the gold standard for small gasoline engines.
> >
> > Sears, for example, now advertises some lawn mowers rated by horsepower,
> > others by torque, and still others by cubic centimeters. And some mowers
> > have
> > no such designation at all.
> >
> > "Unfortunately, we are not giving consumers the answers they want," said
> > Bill
> > Rotter, an owner of National Ace Hardware stores in the Milwaukee area.
> >
> > There's no longer a horsepower rating for many Briggs & Stratton
engines.
> > Last
> > year, Briggs chose torque as its rating system for push mowers, snow
> > throwers,
> > pressure washers and generators."
> >
> > (See link for rest of article)
> >
> > No mention of watts, but it appears to be a start.
> >
> > --
> > ___________________________________________  ____
> >  _______________
> > Regards,                                    |    |\    ____
> >                                             |    | |  |    |\
> > Michael G. Koerner               May they   |    | |  |    | |   rise
> > again!
> > Appleton, Wisconsin USA                     |    | |  |    | |
> > ___________________________________________ |    | |  |    | |
> > _______________
> >
> >
> 



 
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