Hi, I'm Victor, a new USMA member. Anyone have a sense of whether this concession by the EU is likely to succeed in pressuring the US to allow optional metric-only labels? Or is opposition from food retailers impossible to overcome?

If that measure passes in the US, it seems to me like it would be one of the most important breakthroughs in the history of metrication in this country. The story would likely not make the news, and consumers would not notice much right away. But I could see metric-only labels slowly increasing in use over a period of years, and eventually, perhaps, a tipping point would be reached. To me, that tipping point could be when supermarkets start to adopt metric units on their unit price-comparison shelf labels, which would go a long way toward getting the public to think in terms of liters and grams. Right now, at least at my local market (Von's in the LA area), they use traditional units on shelf labels even for wine, which is all metric on the bottle.

Victor Jockin


----- Original Message ----- From: "Norman & Nancy Werling" <[EMAIL PROTECTED]>
To: "U.S. Metric Association" <[email protected]>
Sent: 02/21/2008 11:53 AM
Subject: [USMA:40474] Re: EU Metric Directive


Gene & USMA members,

It is no surprise that the USA and, to a lesser extent, the UK and Ireland are certainly the "culprits" requiring, or at the very least,causing the accommodations shown on page 6/7 of the EC's web link.

Norm Werling

----- Original Message ----- From: <[EMAIL PROTECTED]>
To: "U.S. Metric Association" <[email protected]>
Sent: Thursday, February 21, 2008 12:14
Subject: [USMA:40472] EU Metric Directive


  EU Metric Directive (80/181/EEC) Status:

  In September 2007, the EC published a proposal to
  modify the Metric Directive to indefinitely allow
  industry to use supplementary units along with
  metric units.  On November 29, 2007, the European
  Parliament voted in favor of the European
  Commission's proposed amendments to the EU Metric
  Directive (which includes an indefinite extension to
  supplementary indications,

http://www.europarl.europa.eu/sides/getDoc.do?pubRef=-//EP//NONSGML+REPORT+A6-2007-0430+0+DOC+PDF+V0//EN).
   I understand that the Council has to vote next,...

  Whether or not this latest proposal will be adopted
  is still uncertain,...

Additional resources can be found at:
ec.europa.eu/enterprise/prepack/unitmeas/uni_ms_en.htm
...
contact Ms. Ann Ngo, Office of
  the European Union, Market Access & Compliance/ITA,
  U.S. Department of Commerce (see below), who is the
  DoC-EU Metric Directive point of contact.  Ms. Ngo
  maintains an email list and periodically distributes
  EU Metric Directive/FPLA updates.

  Ann Ngo
  Office of the European Union
  Market Access & Compliance
  International Trade Administration
  U.S. Department of Commerce
  (202) 482-0010
  [EMAIL PROTECTED]

Elizabeth Gentry provided the above information, which I have edited to delete lines of less relevance to the USMA.

Gene.





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