I have said before that people shop by selecting the "yay big" size, not
by the indications on the package. I am one of those people.
Until recently, Kroger's brand sugar here was sold in 1 lb and 5 lb
packages. Their store brand of spaghetti was sold in 1 lb and 3 lb
boxes. Now, the large size of each is 4 lb for the sugar and 2 lb for
the spaghetti. This reduction in size of course makes the store brand
look very economical compared to name brands, especially if they have
not also reduced their package sizes.
In the case of the spaghetti, the length of the box has remained the
same, of course, but the thickness as well as the height have been
reduced. Since the thickness was significantly reduced I had not noticed
that the height was reduced (and the content mass as well) until I
stored one of those next to an old 3 lb box. From the aisle, the 2 lb
box looked to me like the old 3 lb box.
Naturally all packages mentioned here included metric masses. But,
shopping for "the big size", I had not read the indications in either
metric nor in non-metric units. I chose "big" over "small".
Moral -- changing to all metric package labeling will not significantly
impact the consumer's shopping selection.
Jim
--
James R. Frysinger
632 Stony Point Mountain Road
Doyle, TN 38559-3030
(H) 931.657.3107
(C) 931.212.0267
