I am happy to report that I got a positive confirmation from the Naked Juice 
Company regarding my suggestion that they add degrees Celsius to degrees 
Fahrenheit (and label the latter as such) on their boxes.

I'll keep an eye peeled to see if the new boxes ever show up!

Ezra 


-------------- Forwarded Message: --------------
From: <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Subject: RE: Naked Juice All Natural 100% Juice , REF.# 026565783A
Date: Mon, 4 Aug 2008 20:15:21 +0000
> RE: Naked Juice All Natural 100% Juice , REF.# 026565783A
> 
> Ezra:
> 
> Thanks for the suggestion regarding our temperature warning on Naked Juice 
> boxes.  
> 
> It's true that we operate in a globalized world, so we'll share your idea 
> with 
> the marketing mavens as we begin our multi-national distribution.
> 
> Thanks, Ezra, for you business and feedback.
> 
> Jeff
> Naked Juice Consumer Response
> 
> =============================================
> I notice that your boxes are labeled with the warning that your product 
> should 
> be stored below 38 degrees.    Since we operate in a globalized world with 
> multi-national distribution and a trans-border workforce, would it not be 
> better 
> to label the warning as:        38 F / 3 C    (I don't have the little raised 
> circle for degrees on my keyboard, so add that after each number, along with 
> a 
> space before "F" and before "C".)    This way, you clearly identify the 
> temperature both in Fahrenheit and in Celsius correctly. (You should also 
> leave 
> the Celsius value as a rounded "3" rather than try a super-exact conversion 
> that 
> is only distracting.)    Thanks for your great juices and your consideration 
> of 
> my suggestion!    Regards,  Ezra Steinberg  Technical Writer
> EMAIL*MESSAGE*END

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