You're right, I should have mentioned the clause that allowed agencies to dodge the rule, which was a major cause of that failure. The beauty of the scenario in which an executive order changes road signs is that it's just one thing in one federal agency. GHW Bush's executive order tried to accomplish many things, with many parties involved, and many interests opposing portions of it.



--------------------------------------------------
From: <[email protected]>
Sent: Monday, February 16, 2009 9:12 AM
To: "U.S. Metric Association" <[email protected]>
Subject: [USMA:43034] Executive Order 12770


Executive Order 12770 of 1991 was not effective because it permitted heads of Federal Agencies and Departments to evade metrication by asserting difficulties.

Hopefully, a new Executive Order by President Obama will not allow easy exceptions to metrication such as those practiced, for example, by the Energy Information Agency.

But first, a new Secretary of Commerce must be confirmed before we can expect a new Executive Order directing metrication of Federal programs.

---- Original message ----
Date: Sun, 15 Feb 2009 21:43:47 -0800
From: "Victor Jockin" <[email protected]>
Subject: [USMA:43023] Re: More companies primed to pounce on metric-only labeling
To: "U.S. Metric Association" <[email protected]>
...
  There is certainly precedent for this limited
  approach: G.H.W. Bush's executive order for the
  metrication of federal agencies.

 That failed
  because (a) the logistics and bureaucracy of
  changing was far more complicated and multi-faceted
  than just changing road signs, (b) opponents of
  metrication hired lobbyists and proponents did
  not, but most importantly his whole plan was flawed
  because (c) they're little rocks.  Bush thought the
  government would tip the scales for the country, but
  the department of the interior reporting quake data
  in metric units or states contracting for road work
  in metric units is not going to tip anything, or
  change public language...

  I'd love to see a coordinated, comprehensive
  national initiative for change.  It's by far the
  best way for us to prevail, but also one of the
  least likely.



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