SUBJECT: "Coca Cola suggests that Americans will buy metric" (sent on FMI Web page)
Dear FMI Leaders, A persistent objection to U.S. changeover to the metric system of measurement is that most Americans do not understand it. However, now it appears that a current Coca Cola Company ad campaign challenges that view. "Coke" seems to think that metric units are the real thing. Coca Cola is distributing a bottleneck tag coupon offering a $1 savings "when you buy any Deli or Frozen Pizza and one 2-Liter or one 6pk 500 mL of any Coca Cola product." Fluid ounces are not mentioned anywhere on the coupon. Apparently, the world's largest soft drink maker believes that metric units are the preferred units for U.S. consumer advertising. This is also consistent with the view of Congress, which declared the same thing in 1988. Paul Trusten, R.Ph. Public Relations Director U.S. Metric Association, Inc. www.metric.org 3609 Caldera Blvd. Apt. 122 Midland, Texas 79707-2872 US +1(432)528-7724 [email protected]
