No, not screen size.  That seems a lost cause as inches seem to prevail around 
the world.  But as flat-screens get flatter, apparently milliimeters are in. 
(and I can see the next 28 logical steps in product improvement):
 
http://www.engadget.com/2009/05/04/samsungs-850-pavv-plasma-teases-the-1-inch-think-mark/
 
. . .  Over in South Korea, the company just outed its latest PDPs, the 850 
PAVV lineup. Aside from being 40 percent more power efficient, 20 percent 
lighter and 120 percent more seductive than the prior generation, the new 50- 
and 58-inch sets also boast DLNA support, a USB 2.0 socket, DivX compatibility 
and a rather striking stand. The real kicker? The 29 millimeter depth, which 
equates to just over one inch thick for those who abhor the metric system. . . .

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