Today I bought a nice Fossil watch from a dealer down in Salt Lake City since I was down there on business and needed one anyway. The saleswoman was very nice and answered all my questions, and when I asked her the depth to which it was waterproof she said 100 meters or 330 feet. However, when I got it home I noticed that it has the pressure rating labeled clearly on the watch face as 10 ATM, which I'm assuming is atmospheres.
The nice feature of the watch is that it does have a 24 hour time dial as well as the regular 12 hour one , and it's easy to read etc, but this is the first watch I've ever owned that has a non metric unit for that type of thing on it. All the other one's I've owned have said up to ten meters or whatever. Is this a common trend in the watch industry or is this just Fossil being Fossil and an American company? For those of you interested in seeing a picture of the watch, I've posted a link for your viewing pleasure. Notice how the site lists all the other dimensions in metric yet when you click the picture you can see the atmosphere rating :) http://www.fossil.com/webapp/wcs/stores/servlet/ProductDisplay?langId=-1&storeId=12052&catalogId=10052&departmentCategoryId=30001&categoryId=30016&productId=22102850&Ne=22&N=4294959911&Ns=p_subcategory_sequence%7c0%7c%7cp_weight%7c0%7c%7cp_order_history%7c1&rec=2&pn=c&imagePath=BQ9371 Mike
