The dumb reason why wine labeling is metric and beer is not is that in 1979 and 
1980 US manufacturers of wine and distilled
spirits converted to metric only labeling primarily because the
industry requested it  Beer and malt beverages did not go metric
because that industry “showed no interest in doing so” according to the
BATF so the regulations for beer were not changed.  At that time wine and 
distilled spirits were widely exported,
beer was not.

That brings up a couple of interesting points.   It seems that in the US it is 
businesses and groups such as the FMI that determine whether metric units will 
be used.   The other point is that currently, with InBev, SABMiller, Heineken, 
Molson and Corona (all non-US companies) selling the top ten brands of beer as 
well as a large percentage of the remaining brands, and given the fact that 
beer is now widely imported and exported, would the malt beverage industry 
support metric only labeling legislation for their products.

I have recently written these companies and asked for their opinions on this.
 

Alan Lawrence


 

From: [email protected]
To: [email protected]
Subject: [USMA:45951] Re: Hard Cider Labeling
Date: Wed, 7 Oct 2009 18:19:03 +0000








Thanks John, you seem to have found what I was 
looking for. I see the Cider (Hard) that I bought is 6% alcohol according to 
the 
label. I'll have to do some more reading to see exactly whose jurisdiction it 
falls under, does seem to be a grey area and strikes me as particularly dumb 
that all metric is required on wine but no metric required on beer or malt 
beverages.
 
Mike Payne

  ----- Original Message ----- 
  From: 
  John M. Steele 
  To: U.S. Metric Association 
  Sent: Wednesday, 07 October 2009 
  17:05
  Subject: [USMA:45947] Re: Hard Cider 
  Labeling
  

  
    
    
      
        Some Googling shows that hard cider <7% ABV is exempt fro metric 
        fill requirements.
        http://www.ttb.gov/pdf/notices_alcohol/notice881.pdf
        quoted snippet:
        We note there is some confusion in the industry on whether 
        the wine
        
        labeling rules and standards of fill in 27 CFR part 4 
        apply to hard
        
        cider less than 7 percent alcohol by volume. They do not. 
        The rules in
        
        part 4 implement the FAA Act, and apply only to wine which 
        contains
        
        ``not less than 7 percent and not more than 24 percent of 
        alcohol by
        
        volume.'' That is why hard cider under 7% alcohol by 
        volume is exempt
        
        from ATF's label approval requirements and metric 
        standards of fill.
        
        Instead, wine under 7 percent alcohol is subject to Food 
        and Drug
        
        Administration labeling rules. However, ATF has some wine 
        labeling
        
        jurisdiction under the IRC, which applies to all beverage 
        wine
        
        containing 0.5 percent or more alcohol by volume. The IRC 
        wine labeling
        
        rules are in 27 CFR part 24. These rules do apply to hard 
        cider under 7
        
        percent alcohol by volume.
        
         
        However, if FDA rules apply, it is not clear to me why dual 
        labeling isn't required.  It seems as though it should be. (or the 
        product has totally fallen in a crack between agencies.)
        

--- On Wed, 10/7/09, Michael Payne 
        <[email protected]> wrote:

        
From: 
          Michael Payne <[email protected]>
Subject: [USMA:45943] 
          Hard Cider Labeling
To: "U.S. Metric Association" 
          <[email protected]>
Date: Wednesday, October 7, 2009, 10:24 
          AM


          
          

          Saw a bottle of Hard Cider yesterday day 
          labeled as "22 ounces", I'm sure really means fluid ounces. No other 
          quantity provided. It got me wondering what the law states here in 
the 
          US on labeling hard Cider. In the US Cider is apple juice, Hard cider 
          has an alcohol content.
           
          According to the Alcohol and Tobacco Tax 
          and Trade Bureau (what a mouthful) http://www.ttb.gov/ Hard Cider is 
          apple wine:
           
          *Hard Cider*
Still wine derived primarily from apples or apple 
          concentrate and water (apple juice, or the equivalent amount of 
          concentrate reconstituted to the original brix of the juice prior to 
          concentration, must represent more than 50 percent of the volume of 
          the finished product) containing no other fruit product nor any 
          artificial product which imparts a fruit 
flavor other than apple; 
          containing at least one-half of one percent (0.5%) and less than 
seven 
          percent alcohol by volume; having the taste, aroma, and 
          characteristics generally attributed to hard cider; and sold or 
          offered for sale as hard cider.

*High-proof concentrate*
For 
          wine:  A volatile fruit-flavor concentrate (essence) that has an 
          alcohol content of more than 24 percent by volume and is unfit for 
          beverage use (nonpotable) because of its natural constituents, i.e., 
          without the addition of other substances.

http://www.ttb.gov/forms_tutorials/glossary/letter_h.html

http://www.ttb.gov/forms/f512036worksheet.pdf
           
          This leads me to wonder if the bottle is 
          required to be labeled like wine with milliliters only.
           
          Anyone have any other information or 
          input. I'm thinking of writing to the bottler in Michigan, who stated 
          in an  email that it's about 660 mL, "a common size for Cider in 
          the US".
           
          Mike Payne
          
                                          
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