My observation is that BBC is lacking a clear units policy but is more likely 
to use Imperial on domestic pages and metric on its worldwide pages. (The world 
is larger than the UK and US.)
 
It is true that Anerican press completely converted the sharks to 10 foot and 
20 foot in keeping with the AP Style Guide.  Unlike a law, or a sports record, 
the metric data isn't terribly important in the story, and nobody went to silly 
levels of precision (at least 19' 8.22" long).  Still, we try to teach the 
American media to leave metric stories in metric; we don't have much success, 
though.
 
However, the only other forum I frequent which has discussed it (forum has 
nothing to do with metric) lifted the article from an Australian source, units 
were metres, and no one had a problem with it.
 
BBC: If Americans are your excuse, you needn't do it for us. :)

--- On Thu, 10/29/09, Stephen Humphreys <[email protected]> wrote:


From: Stephen Humphreys <[email protected]>
Subject: [USMA:46086] Re: The other side of the coin
To: "U.S. Metric Association" <[email protected]>
Date: Thursday, October 29, 2009, 8:10 AM




Ezra - don't forget that the BBC see's itself as global in the context of it's 
website - so it includes the imperial for US readers (and other countries where 
their is a mix of units) as well as the UK.  I think the more 'telling' stories 
are the topics related to information from the UK or America - for example if 
you see today's item (on the BBC news website) about how america got it's name 
and it's relation to a very very old map you'll note that the map size is 
quoted in imperial only and - oddly - spelled out (rather than numeric plus 
unit).
 


Date: Thu, 29 Oct 2009 02:24:57 +0000
From: [email protected]
To: [email protected]
CC: [email protected]; [email protected]; [email protected]; 
[email protected]; [email protected]
Subject: [USMA:46085] Re: The other side of the coin



#yiv267160139 .ExternalClass p
{}


My pleasure, Pat. And I'm sorry I didn't catch (as you did) how the BBC text 
converted the metric information on Australian television to Imperial.That 
doesn't bode well for making the case to British government officials about 
converting UK road signs to metric if the BBC can't even leave metric 
information in its original form!

I also look forward to the paleontologist's reply (which I hope is soon 
forthcoming :-)

Ezra

----- Original Message -----
From: "Pat Naughtin" <[email protected]>
To: "U.S. Metric Association" <[email protected]>
Sent: Wednesday, October 28, 2009 12:16:22 AM GMT -08:00 US/Canada Pacific
Subject: [USMA:46080] Re: The other side of the coin

Dear Ezra, 


Thanks for both of the references you sent to us today. I probably can't help 
putting these two stories together and sending a comment to the palaeontologist 
in England.


More shortly!









Cheers,
 
Pat Naughtin
Author of the ebook, Metrication Leaders Guide, that you can obtain 
from http://metricationmatters.com/MetricationLeadersGuideInfo.html 
PO Box 305 Belmont 3216,
Geelong, Australia
Phone: 61 3 5241 2008


Metric system consultant, writer, and speaker, Pat Naughtin, has helped 
thousands of people and hundreds of companies upgrade to the modern metric 
system smoothly, quickly, and so economically that they now save thousands each 
year when buying, processing, or selling for their businesses. Pat provides 
services and resources for many different trades, crafts, and professions for 
commercial, industrial and government metrication leaders in Asia, Europe, and 
in the USA. Pat's clients include the Australian Government, Google, NASA, 
NIST, and the metric associations of Canada, the UK, and the USA. 
See http://www.metricationmatters.com for more metrication information, contact 
Pat at [email protected] or to get the free 'Metrication 
matters' newsletter go to: http://www.metricationmatters.com/newsletter to 
subscribe.


On 2009/10/28, at 13:37 , [email protected] wrote:



And here is a new story from the UK. Note that the scientist avoids all mention 
of measure throughout except for once ... and then he pulls out the "inch" unit!

  http://news.bbc.co.uk/earth/hi/earth_news/newsid_8322000/8322629.stm





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