Not prominent but more companies are going with logical substituted metric sizes (vs. rounded). Some are at the forefront, others way behind. It drives me crazy because Coke (and their local bottlers) is so inconsistent. They come out with a .5 l bottle a few years back now the 8 oz can.
I agree most people don't care. They buy the size based on visual recognition of the package and the value they are getting. I think some would be inclined to buy a smaller one as its kinda cute looking vs. a larger one. I think its a pr thing to as the smaller ones debunk the supersize mentality. I think your going to see more fast food outlets with "value" sizes that are smaller rather than huge super sizes. Of course they are going to realize then can charge more per ml for the smaller sizes and make more money. -- "Go for a Metric America" Howard Ressel Project Design Engineer, Region 4 (585) 272-3372 >>> On 3/10/2010 at 10:36 AM, in message <1327448e87ca4157b9c4e2bd949e9...@me014629b4ea12>, Stephen Davis <[email protected]> wrote: > Sorry to refer to the UK again (its just that the UK is in my sphere of > experience) but, in the last few years, certain US imports, particularly > deoderants, are coming into UK ahops with floz readings on the boxes and > cannisters.. > > I'm not sure if this is legal or not, but I would strongly suspect "not". > > "On the other hand Coke just came out with two new smaller sizes in our > areas. I think its in anticipation of our wonderful governors proposal > to tax sugary soft drinks by the oz. (gee I wonder how they are going to > compute that on a 2 L bottle). The new sizes are 12 oz plastic bottles > (cans are hard to reseal) and a new 8 oz can. O well." > > There just seems to be a ridiculous mix of units here. The Listerene kids > mouth rinse are in metric units (albeit with customary units in brackets) > but they appear to sell Coke in cans by the fluid ounce.. Just a > thought....would anybody care all that much over there if a can of Coke was > in hard metric units only? Nobody here does (probably because bottles and > cans haven't been measured in floz for decades over here). People just ask > for "a can of Coke", they don't really care about the amount that's in the > can. > > There are a few exceptions to the all-metric rule in regard to packaged > goods in the UK. 1136ml bottles of milk will have 2 pints written on them > in smaller letters, as will 568ml bottles (1 pint). Very occasionally, you > will see 568ml cans of lager with "Pint Can" written on it. These are very > much the exception to the rule though, and they MUST have their metric > equivalents written in a larger font. > > Are there any signs that metric, particularly with food and drink, is > becoming more prominent in the US?
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