When I was there all the signage was in metric, but when my friend Barbara
(born in the USA, married an Englishman about 35 years ago, and moved over
there) went to the deli counter and ordered a "quarter" of ham, the clerk
dutifully measured out 125 g.  (Apparently "quarter" was a UK term meaning
"a quarter pound".  Yes, 125 g is more than a quarter-pound but everyone
seems to accept that.  Barbara shops every day so she doesn't buy too much
at any one time.  Must be the tiny refrigerators.)

 

Carleton

 

From: [email protected] [mailto:[email protected]] On Behalf
Of Stephen Humphreys
Sent: Saturday, June 05, 2010 17:57
To: U.S. Metric Association
Subject: [USMA:47511] RE: Tesco grocery chain in the UK is (at least online)
all metric

 

'Waitrose' is an odd one.  It's owned by John Lewis Group.  And as you say
many of their supermarkets use metric (although I cannot talk for all
Waitrose's) however their upmarket department store makes quite an effort to
who imperial as well as metric.  A confusing message (if you take the
politics of measurement a wee bit too far!! ;-)   )

  _____  

From: [email protected]
To: [email protected]
Subject: [USMA:47507] RE: Tesco grocery chain in the UK is (at least online)
all metric
Date: Sat, 5 Jun 2010 17:31:38 -0400

It would be interesting to explore the website, but tesco.co.uk requires you
to sign up for their frequent shopper card first, and they may not be
interested in someone from Maryland, USA ...

 

Last year when I was over there I didn't go to Tesco's, as the two major
stores in Kenilworth that we went to were Sainsbury's and Waitrow's.  Both
were quite nice indeed, and better than most USA stores (Waitrow's was at a
slightly higher level) and the only place I saw anything in non-metric was
on the bottles of milk.  The beer selection in both could be described as
"died and gone to heaven."

 

Carleton

 

From: [email protected] [mailto:[email protected]] On Behalf
Of Stephen Humphreys
Sent: Saturday, June 05, 2010 08:13
To: U.S. Metric Association
Subject: [USMA:47501] RE: Tesco grocery chain in the UK is (at least online)
all metric

 

As far as I know I think Tesco online has always been metric (save for milk
and pizzas perhaps).  I've never said that the online bit is quite imperial
- I've said the stores are - which continue to be where measures are a vocal
aspect of a purchase.

  _____  

Date: Sat, 5 Jun 2010 04:30:10 +0000
From: [email protected]
To: [email protected]
Subject: [USMA:47499] Tesco grocery chain in the UK is (at least online) all
metric

I forgot that I had registered online with Tesco's in the UK (one of the
major grocery chains) and just received an email update from them.

At least online I see that Tesco is 100% metric in all the web pages on
their site that I took a look at in various departments. This includes the
meat cuts packaged by Tesco itself in the butcher department.

The only unfortunate part is that most of the symbols have errors, such as
"G" for grams, Ml for "milliliters", etc.

However, the nutritional information is all metric with proper symbols; the
only (minor) exception is that energy, while given in kJ, is also given in
parentheses afterwards in kcal (though at least this unit is less ambiguous
than "Calories").

I wonder if the shelf labels and the labels at the deli counter inside the
store follow the same pattern as the online store. Note that the online
store targets Britons just as much as its in-store information does (i.e.
the web site does not target residents of other countries).

-- Ezra

 

  _____  

Get a new e-mail account with Hotmail - Free. Sign-up now.
<http://clk.atdmt.com/UKM/go/197222280/direct/01/> 

 

  _____  

Get a free e-mail account with Hotmail. Sign-up now. 

Reply via email to