Thanks for this Pat.  This is actually my neck of the woods (N E Lincolnshire) 
- I never realised we were so retarded!  I have added my own comment, which 
should show up by now.

Cheers

John F-L

  ----- Original Message ----- 
  From: Pat Naughtin 
  To: U.S. Metric Association 
  Sent: Thursday, June 02, 2011 9:04 PM
  Subject: [USMA:50548] Fwd: ASDA pound campaign


  Dear All,


  Another report of the same obfuscation, deceit, and plain straight out 
cheating from ASDA: 
http://www.thisislincolnshire.co.uk/Supermarket-sells-strawberries-pound/story-12656150-detail/story.html
 


  Cheers,


  Pat Naughtin
  Geelong, Australia



  Begin forwarded message:


    From: Pat Naughtin <[email protected]>

    Date: 2011 June2 10:38:39 AM AEST

    To: "U.S. Metric Association" <[email protected]>

    Subject: [USMA:50543] ASDA pound campaign

    Reply-To: [email protected]



    Dear All,


    It would appear that the AIDA company has decided to grovel to the 
supporters of dishonest measures in the UK.


    See: 
http://your.asda.com/2011/5/27/pounds-or-kilos/comments/35834#comment-form 


    I have responded as follows:


    Dear ASDA Chief Executive Officer,


    I don't suppose you consider yourself a liar, a cheat, a saboteur, and a 
traitor. 


    In my opinion you are behaving as if you are all of these.


    You are a  liar when you don't specify which pound you are using on every 
label, on every product, and on every shelf. I assume that you are using the 
pound as agreed among English speaking countries in 1959. As this pound is 
defined in terms of the metric system all of your 'pound' products  should be 
labelled with the words "metric pound" and not with the single word 'pound' to 
give the illusion that you have reverted to one or other of the many old 
pre-metric pounds. To say pound on its own is simply a lie and a delusion.


    You are a cheat when you use many measures to describe your products. This 
method of cheating through obfuscation has been known for a long time; see 
Deuteronomy 25:14 and 25:15 where they say:


    "Thou shalt not have in thine house divers measures, … But thou shalt have a
    perfect and just weight, a perfect and just measure shalt thou have."


    When Bishop John Wilkins invented the metric system in London in 1668, I am 
sure that he had quotations like this in the forefront of his mind. Unlike you 
appear to be doing, he was, after all, seeking honesty for all measurement when 
he devised the "universal measure" that became the decimal metric system. See 
http://www.metricationmatters.com/who-invented-the-metric-system.html 


    You are a saboteur when you choose (through your pounds and ounces 
campaign) to provide an alternative measurement education for all children who 
attend your stores with their parents. Trying to promote dual measurement has 
been academically demonstrated in the USA to impose an extra cost of about 10 % 
to all mathematics education in that country. You seem determined to follow and 
to actively encourage this waste.


    You are a traitor when you promote your arch-conservative approach to 
measurement to create a community for the UK that has multiple measures. The 
Confederation of British Industry (CBI) surveyed large companies in 1980 and 
noted that using metric system units (only) - as opposed the the multiple 
measures that you favour - cost the UK's largest companies 9 % of their gross 
turnover and reduced their net profits by 14 %. Your support for the the word 
'pound' parallels the damage done to the UK culture by Margaret Thatcher when 
she said "We have saved the pint and the pound for Britain" which led to the 
metric muddle that the UK has still to suffer.


    Yours faithfully,


    Pat Naughtin
    Geelong, Australia
    Pat Naughtin LCAMS
    Author of the ebook, Metrication Leaders Guide, see 
http://metricationmatters.com/MetricationLeadersGuideInfo.html
    Hear Pat speak at: http://www.youtube.com/watch?v=_lshRAPvPZY 
    PO Box 305 Belmont 3216,
    Geelong, Australia
    Phone: 61 3 5241 2008


    Metric system consultant, writer, and speaker, Pat Naughtin, has helped 
thousands of people and hundreds of companies upgrade to the modern metric 
system smoothly, quickly, and so economically that they now save thousands each 
year when buying, processing, or selling for their businesses. Pat provides 
services and resources for many different trades, crafts, and professions for 
commercial, industrial and government metrication leaders in Asia, Europe, and 
in the USA. Pat's clients include the Australian Government, Google, NASA, 
NIST, and the metric associations of Canada, the UK, and the USA. See 
http://www.metricationmatters.com for more metrication information, contact Pat 
at [email protected] or to get the free 'Metrication matters' 
newsletter go to: http://www.metricationmatters.com/newsletter to subscribe.




  Pat Naughtin LCAMS
  Author of the ebook, Metrication Leaders Guide, see 
http://metricationmatters.com/MetricationLeadersGuideInfo.html
  Hear Pat speak at: http://www.youtube.com/watch?v=_lshRAPvPZY 
  PO Box 305 Belmont 3216,
  Geelong, Australia
  Phone: 61 3 5241 2008


  Metric system consultant, writer, and speaker, Pat Naughtin, has helped 
thousands of people and hundreds of companies upgrade to the modern metric 
system smoothly, quickly, and so economically that they now save thousands each 
year when buying, processing, or selling for their businesses. Pat provides 
services and resources for many different trades, crafts, and professions for 
commercial, industrial and government metrication leaders in Asia, Europe, and 
in the USA. Pat's clients include the Australian Government, Google, NASA, 
NIST, and the metric associations of Canada, the UK, and the USA. See 
http://www.metricationmatters.com for more metrication information, contact Pat 
at [email protected] or to get the free 'Metrication matters' 
newsletter go to: http://www.metricationmatters.com/newsletter to subscribe.

Reply via email to