I suggested in a post some time ago that McDonalds is missing a trick here.
On another subject here just recently we talked about downsizing product
package sizes while keeping the price the same. McD's could easily rename
their QP as Big 100 ( as a companion to Big Mac?). 100 g for the price of
113 g. Or is the promotion of American 'culture' even more important than a
bit of good business sense?
John F-L
----- Original Message -----
From: "James Frysinger" <[email protected]>
To: "U.S. Metric Association" <[email protected]>
Sent: Wednesday, June 15, 2011 7:53 PM
Subject: [USMA:50651] Sweden
I'm in Sweden this week -- specifically, in Kista, which is a district of
Stockholm. The purpose of this trip is to represent the U.S. National
Committee (of ANSI) at IEC/TC 1 and TC 25 working group meetings. But
that's another story.
McDonald's apparently has Sweden surrounded! I went into one tonight, not
to eat but to see what the menu looked like. You know that classic
sandwich of theirs, the patty of which cooks down to about 100 g in mass?
Yep, they misname it here, too. It's called "QP med ost" on the posted
menu. But they don't hide the significance of the QP very well. On their
website
http://www.mcdonalds.se/se/maten/menyer/big_mac_meny.html
they say [skim the Swedish till you see something you recognize]:
QP
När du är sugen på något speciellt så vet du att det är Quarter Pounder du
är ute efter. Du äter den förslagsvis tillsammans med våra världsberömda
pommes frites och valfri dryck.
Men glöm inte att du också alltid kan välja bland våra andra tillbehör
till din meny!
Maybe they just aren't allowed to post non-SI units on menu displays.
A couple of days ago I got a cheeseburger from Max, a local competing
hamburger joint. The cup I was given for my beverage had a line about 2 cm
below the rim and that was labeled "0,4 L". A line about halfway down
probably represented 0.2 L. But almost all the cafe and bar signs for
beverages here are in centiliters (cl).
I did a little shopping at Clas Ohlson and, yes, I did purchase some
measuring spoons and a non-electronic meat thermometer -- marked entirely
in metric, of course!
Jim
--
James R. Frysinger
632 Stony Point Mountain Road
Doyle, TN 38559-3030
(C) 931.212.0267
(H) 931.657.3107
(F) 931.657.3108
