Subject:
[USMA:50813] "Naked" juice drinks
From:
Harry Wyeth <[email protected]>
Date:
Tue, 05 Jul 2011 10:37:34 -0700
To:
U.S. Metric Association <[email protected]>
I noticed that the organic juices sold under the name Naked (they are similar
to Odwalla) come in 450 mL small bottles. I was going to email them a
thank-you, and to possibly ask why they selected 450 mL rather than 16 oz. (it
says 15.2 oz [450 mL]). Any thoughts before I do? I think their competitors
do bottles in ounces.
HARRY WYETH
I'd wonder why not 500 mL (an even half-liter). As it stands now, it is a
slightly smaller size than the competitors and over the past couple of years,
product package portion sizes have been noticeably shrinking. Just a few
months ago, Kimberly-Clark even shrank the sizes of their rolls of Scott 1000
TP. Previously, they were 115 mm wide, now they are 104 mm wide - 10% smaller
(yep, same price as before).
Grrrrr......
Michael G. Koerner
Appleton, WI USA
