But have we really progressed at all? 45 years ago, Benson and Hedges introduced their 100 mm long cigarette. I was living in Canada at the time and remember the TV ads. The cigarettes were even called B&H 100s, and were described as being 100 mm long in the ads (I am assuming the same ads were used in the US – this was long before Canada went metric). The ads were accompanied by the tune The Disadvantages of You.
For a glimpse back at how it was (and it looks incredibly dated today!), go to http://www.youtube.com/watch?v=0lr_s4bGnoA John F-L From: Ressel, Howard (DOT) Sent: Monday, January 23, 2012 7:25 PM To: U.S. Metric Association Subject: [USMA:51423] TV Ad Saw a new ad for an eyelash thing (not sure what they are called since I don’t personally use them). The ad says it will add 4 mm to the length of your eyelashes. The 4 mm was very prominent. Howard Ressel Project Design Engineer NYSDOT 1530 Jefferson Road Rochester, NY 14623 585 272-3372 43,560 square feet in an acre 5280 feet in a mile 16 ounces in a pound 128 ounces in a gallon 23 confused kids in a class What could be simpler? No virus found in this message. Checked by AVG - www.avg.com Version: 2012.0.1901 / Virus Database: 2109/4761 - Release Date: 01/23/12
