In answer to your last question, often the sport itself.  For field events in 
the US, both USATF and NCAA measure in meters.  However, they require reporting 
the foot-and-inch conversions to the audience and media, but also allow the 
metric results to be posted if desired.
 
I think USATF also controls the marathons, but I'm not sure.  Anyway, it is 
their attitude of lets USE metric but PRETEND we don't that drives the 
reporting.  After all, we certainly wouldn't want to know how our athletes 
compare to the rest of the world.

--- On Thu, 8/9/12, Carleton MacDonald <[email protected]> wrote:


From: Carleton MacDonald <[email protected]>
Subject: [USMA:51833] RE: Metric Olympics
To: "U.S. Metric Association" <[email protected]>
Cc: "'Valerie Antoine'" <[email protected]>
Date: Thursday, August 9, 2012, 11:17 PM


I was watching today.  The event was the discus.  The athlete threw the
discus and the camera showed where it landed, on a field with arcs clearly
marked in meters.  Most were hitting ground somewhere between 45 and 50.

The American commentator dumbed down the distance to feet and inches and
that's how it displayed on the graphic on the TV.

It is certain that the Olympic people are not giving NBC feet and inches;
someone on staff with a calculator is probably doing it for the broadcaster.

Most of the time the NBC commentators give metric figures (swimming, races
on track, etc.).  What it is about marathons, about throwing things, and
about jumping over things, that makes them and the newspaper revert to
colonial units?

Carleton

-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf
Of [email protected]
Sent: Thursday, August 09, 2012 12:47
To: U.S. Metric Association
Cc: Valerie Antoine
Subject: [USMA:51828] Metric Olympics

One way that you can get more metric coverage is to tune in to the
Spanish-language broadcast.  Most of the time the prattling commentary is
unnecessary anyway (if you don't know Spanish).  Yesterday during the shot
put, the Spanish coverage reported only metres thrown.

In the water polo competition, I was interested to note that the
commentators (on the English-language broadcast) were describing distances
in metres only.  In the swimming competition, I can understand that, because
the pool lengths are measured in metres.  But in water polo there are no
obvious distance markings.  I would have thought that the commentators might
revert to feet or years, but they didn't.

It may well be that metric will be introduced into the United States more by
sports than by commerce.  Also, through the military.  I notice that the
Army is using metric units for weapons (millimetres) and distances, using
the slang term "click" for a kilometre.  The Air Force is somewhat
metricated because of international air usage.  I surmise that the Navy is
the least metricated of the services.

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