In my opinion, most of the earlier press articles presented a great deal of 
misinformation (disinformation?).  The FDA has their own press release on 
exactly what they are proposing.  There are a pile of links at the bottom with 
more information.  Note that the two Federal Register notices of proposed rule 
making are only draft place holders now; they will be officially published on 
March 3.  That starts the 90 day period for public comment.

The only "conventional measures" are the serving size which has always been and 
still is dual.  None of the teaspoons of sugar the press created hoopla about 
are in the FDA proposal.

Link to FDA press release: 
http://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm387418.htm

I don't find the changes all that "sweeping;"
*The more realistic serving sizes make sense and reflect the way people eat the 
product.
*The larger font for calories, line for "added sugar," and a couple of new 
required essential nutrients are changes, but are they "sweeping changes?"




________________________________
 From: "[email protected]" <[email protected]>
To: U.S. Metric Association <[email protected]> 
Sent: Thursday, February 27, 2014 1:38 PM
Subject: [USMA:53606] Re: [USMA-53604] US plans sweeping food label changes
 

I had brought this matter to the attention of this list several weeks ago when 
it was first announced.  It seems to be moving much faster that could have been 
predicted, perhaps because of Michelle Obama's involvement.

The danger is that some self-appointed "consumer advocate" group wanted to use 
"common measures" to describe quantities of a serving.  Such measures would 
likely include the teaspoon and tablespoon that USMA Vice President Paul 
Trusten so rightfully dreads, as well as "ounces."

Why Michelle Obama, having no government position, should be so involved in 
this matter is probably because of a perceived "political" benefit, because she 
has no scientific, measurement, or medical background that I am aware of.  She 
is likely to be operating in ignorance, at least as far as it comes to 
measurement issues, and probably the medical issues as well.

Given the cool reception of the Metric Petition by the Obama White House, I 
would not expect either Michelle or husband to be very aware of the measurement 
issues here, not to speak of the medical issues.

I hope that in the last weeks, Lorelle Young, USMA President, and Paul Trusten 
have been working on an official approach to the controlling agency (Food & 
Drug Administration?), so that the U.S. Metric Association can be brought in as 
a technical consultant and have major input into the proposals and final design 
of the Nutrition Label.

This is an important and practical issue into which the USMA can dig its teeth. 
 These nutritional labels are viewed every day by hundreds of millions of 
people.  Just think what an impact a completely metric label would have!

Paul, being a registered pharmacist, would be in a unique position to be a 
government consultant on this matter.  Not only is he familiar with the medical 
aspects, but also with the metrication aspects.

Martin Morrison
"Metric Today" Columnist

============
On Thu, 27 Feb 2014, Metric Rules Info wrote:

> I saw this story on the BBC News iPhone App and thought you should see it:
> 
> US plans sweeping food label changes
> 
> First Lady Michelle Obama is to unveil plans for the most sweeping overhaul 
> of nutrition labels on US food packages in more than two decades.
> 
> Read more:
> http://www.bbc.co.uk/news/world-us-canada-26371692

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