hey ed --
off base ?? no - you are right in your thinking. i think all
american companies have been a bit
cautious as far as forward thinking design goes. but, we have seen new
design awareness levels rise quite
a bit in the recent past. we look at it as a way to open up new market
doors. we understand that america
as a whole is very traditional and quite generic. the word "design" has
been used in a lot of areas where it should
not have been -- product, architecture, furniture, interiors, etc. we are
trying to further things by putting
new ideas into the hands of the right designer. our company, in the past,
has been forced to deal with things on
a smaller scale because of awareness levels -- but in the past couple of
years we have been able to take it up
a notch or two. larger companies are starting to get it -- good design is
good business. just look at the iMac,
the new VW beetle, Ford prototype car by Marc Newson, 9 page article in Time
about design in america,
jetBlue airlines, boutique hotels, Michael Graves at Target, running shoes,
Frank Gehry architecture,the Aeron
chair by Herman Miller, etc. --forward thinking design is on the rise and
our goal is to make people aware of it.
design is part of everyones life -- everyday.
cars,structures,tools,toothbrush,clothes,furniture,toilet brush,graphics,
tv remote,lighting,computers,etc. -- oh yes, and Airstreams. we know that
the bad outweighs the good in all
areas of design -- we are just trying to even the scale a bit.
EXPLORE THE MAN-MADE WORLD.
take care ed, jim huff inside design
and yes -- variety is good.
----- Original Message -----
From: Wayne A. Moore <[EMAIL PROTECTED]>
To: Multiple recipients of VACList <[EMAIL PROTECTED]>
Sent: Sunday, December 10, 2000 12:53 PM
Subject: [VAC] Re: Mod-Bambi
> Hey Ed,
> I just wanted to go on record as a person that likes the conservative
> approach to the new Bambi. The proposed look in the Mod version is radical
> and has its merits and risks. That's probably why Airstream has taken its
> time in setting a course for production. The Boys at Inside Design will
> comment if I'm way off base here, but that's my take on the situation.
> Certainly we all like to see variety in the products we purchase and
> Airstreams are no exception.
>
> WAM52
> 3rd VP WDCU 2001
> http://www.servintfree.net/wbcci-dc
> "See Ya Down The Road"
>
> > Hello All,
> > I just picked up on this thread, went and looked at the "new" Bambi and
> saw
> > what I expected but was disappointed because its missed the mark. We
were
> > hoping to see a truly different look for the interior, ya know that
> colorful
> > sharper lined look. What I see is a smaller version of my grandfather's
> > Airstream, I can smell it now!
> > A move from all the wood to more of the color laminates, a much less
> > conservative approach is needed. If they are trying to draw a "younger"
> > buyer, and I still consider myself younger at times, then a dramatic
> > departure from what I saw in "What's New" is needed to get my attention.
> >
> > I guess we also need to say that Sandy and me like our 68's grandpa
> interior
> > with our touches and would not gut a perfectly good Airstream interior
to
> > obtain the look we would really want. We are continuing our search for
> that
> > project coach with the bad interior to redesign the interior with a lot
of
> > laminates and color flooring. A look of the 2000s is what Airstream
needs
> to
> > consider not holding on the 80's design mentality when it comes to the
> > interior of this coach.
> >
> > Boy do I feel better!
> > Ed
> > WBCCI/VAC 4425
> > VAC Region 7 Rep
>
>
>
>
>
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original
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>
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