[VFB] Mission statements and whether they are met

[Richard Cook]

Just wondering about whether the big (and small) tackle producers meet their mission statement. A quick search for Orvis came up with the following mission statement. "We are passionate about our business of creating fly fishing products that continually exceed the fly angler's expectations".   MY question to you is, do you believe Orvis have reached this target, could they do more to improve it and do you know of any other mission statements from other companies and have they been met??   Chris http://groups.yahoo.com/group/flyfishingworld - E-mail group http://www.geocities.com/flyfishingguru - Main website