More and more people are becoming familiar with blogging. Seeing 'vlog' on a shirt might not very many people think twice let alone ask questions about it (and that is one of the goals I think), but "videoblogging" might prompt people to ask, what's that, or how do I do that, "oooh, videoblogging, that sounds cooler than plan ole blogging"
Just my 2 cents.
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