via podcasting news:
Video Podcasting to Drive 2.9 Billion Internet Video Market
October 19, 2005
In-Stat, a technology research firm, is predicting that video content
services will become a leading-edge portion of all premium
subscription services offered via the Internet. By 2009, non-adult
video content delivered as subscription or pay-per-download over the
Internet will have a worldwide retail value of US$ 2.6 billion, the
high-tech market research firm predicts.
"The video desires of most consumers will continue to be served by
free-to-air broadcast TV, and by pay TV services like Cable TV and
Satellite," says Gerry Kaufhold, In-Stat analyst. "But a thriving
premium video market will develop over the Internet. Really Simple
Syndication (RSS), audio podcasting, and upcoming video podcasting
initiatives will certainly drive demand for lots more video on the
Internet. Apple's announcement that brings ABC's Desperate Housewives
onto Apple's iTunes service marks a major turning point for video over
the Internet."
Research Highlights:
Companies that provide video content will have multiple opportunities
to earn revenues by:
* Developing stand-alone Web portals that sell subscriptions directly
* Partnering with a few key web portals or search engines and
sharing in the revenues
* Working with content aggregators to place video offerings into a
pool of licensed content
* Providing Internet video content to Pay-TV services
* Repurposing content and re-routing it to partners in the mobile
telephone industry
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