Discussion of how MSM (Main Stream Media) is looking at Podcast
revenue including a $10k/month Volvo sponsorship on Weblog Inc.'s
Autoblog, and This Week in Tech's donation model which nets about the


It ends with this note for us in the Long Tail:

" Still, for all the energy some podcasters are pouring into making
money, they will be dwarfed by the thousands who aren't pursuing
riches. For them, the original allure of podcasting remains: creating
their own show, even if only for a few close friends."

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