In the podcast from the Blogher session "Blogging for Business", Christine Halvorson of Stonyfield Yogurt talks about how the president of the company insisted on creating a company blog even though the marketing department was in the beginning opposed to it:
Blogher related site http://surfette.typepad.com/blogher/2005/11/blogher_audioca.html http://tinyurl.com/ds29y IT Conversations podcast of session http://www.itconversations.com/series/blogher05.html http://tinyurl.com/9cbmv Stonyfield Farm Blog http://www.stonyfield.com/weblog/ -- Enric http://www.cirne.com Determine the Media --- In [email protected], Jay dedman <[EMAIL PROTECTED]> wrote: > > I need to learn how to speak about my feelings of commercialization in > the media. > it never quite comes out right. > nothing wrong with busness and profit and money... > what is wrong is the amount of negative influence, explotation, and > lack of respect for the community for which a company lives in. > but as my punk upbringing has taught me: "its not what they sell, its > what we buy." > > > Thinking that companies will push out feeds of the 30 second commercials > > you see on tv is a little silly. No company is that fucking stupid (well, > > there'll be two and then it'll backfire and there'll be none). > > i meant more the spam blogs. just like a majority of email is > spam...my fear is that youll see feeds full of little commercials for > whatever spam 'sells'. > > but as Sull mentioned, i can see tradtional companies sponsoring > videoblogs that are entertaining or informattive. > The Circuit City Tech Review where two cool, alternative hosts talk > about the latest camcorders. > > <snip> > > I keep seeing this latent assumption that if a company is behind a > > (video)blog then they don't have anything worthwhile to say. It's just not > > true. Of course you have to let the company know when they fuck up (if > > they start sending 30 commercial clips out and calling it a vlog), but > > this idea that as a company they can't make vlogs is just annoying to no > > end. > > companies in the US have a very bad reputation for making content that > is authentic or useful. usually they add their "image/concept content" > to popular entertainment. > I must look at their content in the subway car when i ride to work. I > got to see their content on every phone booth. I hear it in the cab's > radio between the news updates. i got to see it when i read the > magazine and newspaper. Their content is the TV. > and what do i gain from their content? > > i cant think the last time a large US company made a piece of content > that was worthwhile. > when they do, ill be the first to subscribe. > andreas, i hope there is a turning point here and companies will begin > to create/sponsor material that is useful. > > jay > ------------------------ Yahoo! Groups Sponsor --------------------~--> Get Bzzzy! (real tools to help you find a job). Welcome to the Sweet Life. http://us.click.yahoo.com/KIlPFB/vlQLAA/TtwFAA/lBLqlB/TM --------------------------------------------------------------------~-> Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
