Their mentality is easier to understand when we know what the European Publishers Council' is...
"..a high level group of Chairmen and CEOs of European media corporations actively involved in multimedia markets spanning newspaper, magazine and online database publishers. Many EPC members also have significant interests in commercial television and radio. " Their main gripe in that piece appeared to be to do with how much of their precious content is shown by google etc. But its all about the same thing, namely that if their members content is not percieved as having some value that can be protected and expoloited, they are out of work. Its a lobby group who have a keen interest in having he ear of the EU, as the EU creates new legislation that will affect these issues. I do not care what this lobby group says. I should probably care about the proposed updates to the EU's "television without frontiers directive" which will meake interenet etc broadcasts of video fall under the same legislation, which already applies to TV broadcasters. In the short to medium term it is hard to say how this change will actually make a difference in practise to EU videobloggers etc, the EU will have the legal power to regulate internet video but what will this mean in practise? Clearly they are used to dealing with broadcasters & networks, not individuals who may publish stuff directly themselves en-mass. I suppose if they do want to regulate it at some point in the future, it will be by exerting pressure on web services that facilitate people videoblogging, or on internet video content that is extremely popular. I predict that most governments will want to regulate popular internet video shows in just the same way they can regulate tv & radio right now. Most of the 'justifications' such as protection of minors still apply whatever the medium. The internet is slightly different in that mostly you are pulling the content down, its not being pushed at you like TV, but even so I think goverment will get more involved as this stuff starts to mean something to the masses, and as they catchup with whats occuring and pass new legislation to cope. I dont buy the idea that generation Y are used to everything being free. Marketing people are very interested in them so they must be spending $$$ somewhere. I sometimes look at marketing books in shops for a laugh,, there was one that was overexcited about what it called 'screenagers', ie the teenage market and how much they could empty parents wallets via the teenager watching stuff on tv so much. There is a trend for people expecting a lot on the internet for free, but I dont think younger generations have a monopoly on that idea. Apple have now sold more than 3 million videos through itunes apaprently. Steve of Elbows --- In [email protected], Joan Khoo <[EMAIL PROTECTED]> wrote: > > I really don't understand their mentality. > Joan > > > > > On 12/7/05, ManCheeseMo <[EMAIL PROTECTED]> wrote: > > > > The head of the European Publishers Council said consumers were drawn > > online by free content but this needed to change. > > > > "The value of content must be understood by consumers so that new > > business models can evolve." > > > > > > > ------------------------ Yahoo! Groups Sponsor --------------------~--> Fair play? Video games influencing politics. Click and talk back! http://us.click.yahoo.com/2jUsvC/tzNLAA/TtwFAA/lBLqlB/TM --------------------------------------------------------------------~-> Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
