NY Times on advertising trend: "Forget the 30-second spot on a 50-inch high-definition TV. How about a three-second message on the tiniest of screens?
 
"Television-style advertising is coming to a mobile phone near you. It is part of a broader push by marketers to create a new generation of "up close and personal" ads by delivering video, audio, banner displays and text clips over a device carried by most American adults."
 
The piece speaks of :03 ads delivered based on GPS technology and a potential $1.25 billion in ad revenues via cell phone by 2009.
 
XOX,
Jan


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