I found this article from TV Week about advertiser supported internet
video: http://www.tvweek.com/article.cms?articleId=28995
--- In videoblogging@yahoogroups.com, "cooper3acd"
<[EMAIL PROTECTED]> wrote:
>
> Wow - that's awesome!
>
> I will go out on a limb here and say that you are getting those kind
> of cpms because you're so current and "it" in regards to online
> video ("it" in a very good way).
>
> You have good viewership and as a leader of this movement there are
> positive branding implications for companies that sponsor you that
> go far beyond simple cpm value. Those cpm numbers are simply not
> achievable for publishers who do not have your current positioning,
> product and reach.
>
> Of course, your challenge is to maintain this value (and to maintain
> your cutting edge profile) as you grow and move forwards.
>
> Cheers,
> Rob
>
> --- In videoblogging@yahoogroups.com, andrew michael baron
> <[EMAIL PROTECTED]> wrote:
> >
> > We are talking about CPMs that are much higher, $50 to $150.
> >
> > On Jan 18, 2006, at 5:55 PM, LeanBackVids.com wrote:
> >
> > > So all this legal talk about music brings me back to sponsors...
> > >
> > > $25-50 CPM (cost per thousand) is an average price for video
> > > sponsorships. (Disclaimer: I used to work for a major sports
> website
> > > and am going by what they charge for various video advertising.
> And
> > > the per 1000 makes the price relative to popularity.)
> > >
> > > The big difference with RSS-based media is that the sponsorship
> would
> > > be embedded into the movie and exists for as long as the movie
> does.
> > >
> > > Assuming that the CPM is $25 and a single video gets downloaded
> 10,000
> > > times in the first month and 2,000 times each month
> thereafter... that
> > > would make the value of a single video sponsorship at $250 for
> the
> > > first month and $50 for each month afterwards.
> > >
> > > Of course, there is an exponential decline in viewers since the
> video
> > > gets pushed further down into the feed/archives. So maybe the
> sponsor
> > > only is charged for 6 months... $250 the first month and
> another $250
> > > for the remaining 5 months... Bring the total to $500
> sponsorship per
> > > video. (Up-front payment of course.)
> > >
> > > Seems realistic to me, but wanted to check how others feel about
> this.
> > >
> > > -Matt
> > > -----------------------
> > > http://vlogmap.org
> > > http://leanbackvids.com
> > > http://ridertech.com
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > > Yahoo! Groups Links
> > >
> > >
> > >
> > >
> > >
> > >
> >
>
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