For now, it's going to have to be that, until the Nielsens of web video figure out how to register the brain activities of audiences or something (to make sure they're watching, and are aware).  I can live with the number of downloads; it certainly beats counting on diary cards (as the Nielsens still do)!

H.J. Johnson
Something That Happened:
Repurposing Itself Every Day
http://SomethingThatHappened.com

On 1/21/06, Ted Tagami <[EMAIL PROTECTED]> wrote:
Downloads and not views would be an old wet newspaper on the doorstep, magazine delivered that just gets recycled. Also, someone may share a downloaded video with a friend or two on their portable device so how would you track that?

I think it is safe to model "readership" or viewership based on downloads. Is that a fair assessment?




On 1/21/06, Frank Carver <[EMAIL PROTECTED] > wrote:
Saturday, January 21, 2006, 6:22:22 PM, duncan wrote:

> you could
> place an invisible image near the end of your movie, one that has to be
> downloaded from your site. the amount of hits for that image file should
> roughly equal how many times your movie has been watched.  the viewer has to
> be online when they watch the film for it to register a hit

All schemes like this fail when played on a portable player, or on any
quicktime player which doesn't honour such daftness (VLC, for
example), or anyone who watches a transcoded version, etc..

And just like every other "circulation count", it fails if more than
one person watches a particular showing.

In practice you'd probably get more useful results simply counting
downloads. The bottom line is that trying to force a model based on
this sort of thing being countable is barking at the moon.

--
Frank Carver   http://www.makevideo.org.uk



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Ted Tagami
Principal, Universus Networks

U N I V E R S U S . N E T


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