Actually, Kunga, if you take into account Andrew's post saying that
they were looking at CPMs of $50-150/episode
(http://groups.yahoo.com/group/videoblogging/message/32269), that
would be approximately:

$50 CPM x 200 (ie. 200 thousand viewers) = At least $10,000/episode
$10,000/episode x 5 days = $50,000/week
$50,000 x 52 weeks = $2,600,000/year

Which means...

$50-150 CPM = $2,600,000-7,800,000/year

That's even more than what Jeff Jarvis from BuzzMachine.com quoted to
the New York Times a couple of months ago.  He originally mentioned
that RB could sell ads for approximately $8,000/show and make a
$2,000,000 annual salary.

Of course, if RB wanted to do this full time they may need to hire a
small ad production team to keep putting out innovative content.  This
won't be a problem if they are able to establish a steady paycheck.
Heck, I know I'd quit my day job and live off peanuts to join a team
like that...

As always, wishing them luck in their future endeavors.
Kitka



--- In [email protected], Kunga <[EMAIL PROTECTED]> wrote:
>
> According to the CBS interview last August, the space of a 15 second  
> ad is worth about $750,000 a year now @ 150,000 circulation. So their  
> reserve should be about $15,000 for a week of 15 second or $30,000  
> for a week of 30 second ads, perhaps $60,000 for a one minute ad x 5.  
> I imagine they will produce length according to how high the winning  
> bid is.
> -- 
> Taylor Barcroft http://www.blogger.com/profile/11159903
> New Media Publisher, Editor, Video Journalist, Podcaster, Futurecaster
> Santa Cruz CA, Beach of the Silicon Valley
> URL http://FutureMedia.org
> RSS http://feeds.feedburner.com/FutureMedia
> iTunes http://tinyurl.com/8ql87
> 
> On Feb 2, 2006, at 10:17 AM, Pete Prodoehl wrote:
> 
> > Ms. Kitka wrote:
> >> I don't know, Edmund, what ads would they show for your money during
> >> the REST of your birthday week?  It's funny because my birthday's on
> >> the 13th and I was planning on being the first to place a bid to
> >> advertise on Rocketboom (as a supportive gesture, of course, knowing
> >> that I wouldn't actually win by only bidding $1000), but now that  
> >> it's
> >> up to $15,000.00, it's not a wise gamble for me anymore.
> >
> > The top bid right now is US $14,999.99 but it also says "Reserve  
> > not met"
> >
> > Andrew, I'm guessing you do not want to reveal the reserve price?
> >
> > Everyone else, care to guess what it is? ;)
> >
> >
> > Pete
> >
> > -- 
> > http://tinkernet.org/
> > videoblog for the future...
>







 
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