[videoblogging] Veoh article

[robert a/k/a r]

I was just going through a few links and stumbled across a Veoh interview (from earlier this year) where they talk about editorial and advertising. The quote really jumped out at me, I can't put my finger on exactly why.

Here's a quote and below is the link to the full article;

"Sometimes those recommendations will be videos.  But sometimes they will be advertisements.  And if Dunning's "crazy math" works like it is supposed to, you might not even know the difference between the two.  "We look at advertising as content," says Shapiro.  "Targetted advertising is potent content."  As an example, he shows me a  clip of a videoblogger driving around in a Porsche in Germany.  It is not an ad, but it might as well be one.  What if, suggests Shapiro, there were a Porsche logo in the corner that said "more info available."  And if you click it, you get several options, such as download a four-minute infomercial or longer, official Porsche driving videos for later viewing, or watch them now, or send an e-mail to yourself with a link to a Porche Website. "

<http://business2.blogs.com/business2blog/2006/02/scoop_veoh_take.html>

Maybe if I were there at the presentation and had seen their Porsche video I would have appreciated their comments better. I wonder if other aggregators are considering similar strategies.


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