Susan
http://vlog.kitykity.com
--- In [email protected], robert a/k/a r
<[EMAIL PROTECTED]> wrote:
>
> I was just going through a few links and stumbled across a Veoh
> interview (from earlier this year) where they talk about editorial and
> advertising. The quote really jumped out at me, I can't put my finger
> on exactly why.
>
> Here's a quote and below is the link to the full article;
>
> "Sometimes those recommendations will be videos. But sometimes they
> will be advertisements. And if Dunning's "crazy math" works like it is
> supposed to, you might not even know the difference between the two.
> "We look at advertising as content," says Shapiro. "Targetted
> advertising is potent content." As an example, he shows me a clip of
> a videoblogger driving around in a Porsche in Germany. It is not an
> ad, but it might as well be one. What if, suggests Shapiro, there were
> a Porsche logo in the corner that said "more info available." And if
> you click it, you get several options, such as download a four-minute
> infomercial or longer, official Porsche driving videos for later
> viewing, or watch them now, or send an e-mail to yourself with a link
> to a Porche Website. "
>
> <http://business2.blogs.com/business2blog/2006/02/scoop_veoh_take.html>
>
> Maybe if I were there at the presentation and had seen their Porsche
> video I would have appreciated their comments better. I wonder if other
> aggregators are considering similar strategies.
>
>
> --
> cheers
> r
>
> Deconstructing the status quo, collaboratively
>
> my vlog: http://r.24x7.com
> great hosting: http://foo.24x7.com
>
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