> > And this is just mine. I wish my graduate studies were in economics so I > could have the funding and time to generate real numbers to back up my > point.
no need... you are spot on. On 12/4/06, [EMAIL PROTECTED] <[EMAIL PROTECTED]> wrote: > > > When something reaches "critical mass" which I think YT has, it > > becomes an entity of it's own, takes on a life of it's own. The > > sheer amount of Main Stream Media coverage that YT gets is staggering > > when compaired to other forms of online media. When I read about > > blip, or bloggers or vloggers it is usually in "tech" magizines, like > > PC World, CNet, etc, MOST of the arricles that I see about YT come > > from the MSM, THAT is what "regular" people are reading and > > watching. let's face it if you are on this group or one similar you > > are NOT a "regular" person, (and I don't mean that in a bad way) but > > for the average person, I really think YT is online video. > > Again, yes and no. The MSM talks about MySpace endlessly, too. None of > the most-read blogs on the Web are from MySpace. I think what I'm > suggesting to you is that there are very different kinds of attention out > there to get, and one does not translate to the other. Despite the > proliferation of various blog-based online communities, the most popular > blogs aren't in those communities, and they only get more popular. In > fact, those communities are the echo chambers of the blogs standing > separate. > > > Now that doesn't mean it is the only source or the only way to go, > > but it is a force and a very powerful one. > > Right, but to suggest it is the end-all is, I believe, simplifying things > way too much. > > > Look at it this way Microsoft is not the best operating system out > > there, most people know that but when most people think of computers > > they think of PC's and mircosoft, not Apple and while Apple is great > > and has a strong following, it by far is eclipsed by MS.....because > > that is what people know, they made it easy, YT has made it easy and > > to most ease of use will always win the day. > > I develop operating systems for a living, and I share the opinion of a lot > of people that they all pretty much suck equally in slightly different > ways. I know that's not your point, but I just wanted to drop that in > there. > > The analogy you're offering here is really an apples-to-oranges > comparison. Windows enjoys the position it does because of monopolistic > behavior that has had the longstanding effect of destroying customer > choice. That's something you can see as good or bad, and that's not my > point. My point is that you cannot compare the oligopolistic market of > operating systems vendors to the monopolistically competetive world of > online video. They have very different market dynamics. > > Basically, YouTube is a distribution network. It's a store, but it's free > to consumers. So, your argument's analogy might be better phrased this > way: > > Most people think of Wal*Mart and Target as the general focus of retail > and they do almost all of their retail there. To them, Wal*Mart and > Target are retail. So, if you're making a product for retail sale, the > only way you're going to reach people is if you put all of your focus on > promoting with respect to Wal*Mart and Target. > > I'm saying that's not so. They're a distribution and promotion channel, > and they're VERY strong, and thus you should use them to your benefit, but > to suggest it's time to pack it in and move to YouTube makes as much sense > as selling a quality product only to Wal*Mart and Target and to only > promote yourself via their advertising partnerships. Sure, you'll reach > the people who are there, but you intentionally have capped your reach. > > > but that is just my opinion ;) > > And this is just mine. I wish my graduate studies were in economics so I > could have the funding and time to generate real numbers to back up my > point. > > -- > Rhett. > http://www.weatherlight.com/freetime > > > -- Sull http://vlogdir.com (a project) http://SpreadTheMedia.org (my blog) http://interdigitate.com (otherly) [Non-text portions of this message have been removed]
