Interesting article...

I think it's dangerous to put too much faith in the belief that  
trends and outcomes from the past are a reflection of what is  
happening today and going to happen tomorrow. I think that there's a  
significantly different thing going on today in the media and  
entertainment industry than has gone on in the past: end users are  
driving the innovation, and video blogging is a crisp example of this.

I wrote an article for IMAGINE (a trade magazine that covers film,  
video, and multimedia production in New England) for the Dec'06/ 
Jan'07 issue titled: "Macro Trends in Media and Entertainment," which  
I subsequently updated:
Document: Macro-Trends-v2.pdf (PDF, 164 KB)

What do you think of my premise?

I'm planning to release a Version 3 after I add more video sharing  
sites and round out the arguments. I'd love some feedback from this  
group before I complete a new version of the article.

Regardless of the fact that the large media players will claim a  
large percentage of the total media and entertainment activity on the  
internet, independent producers (video bloggers, independent  
filmmakers, small organizations, etc) will still have a percentage,  
and that percentage will be significantly larger than it has been in  
the past through the hundred year history of cinema, television,  
radio, cable, and now the internet. So personal and independent media  
will have much more significant access to an audience than it had  

This is a trend near and dear to my heart that I've been tracking  
since 1988 when people were saying the Hi8 camcorder revolution would  
democratize the media. But I argued with my fellow filmmakers back  
then, access to the tools of production is only 1/3 of the equation.  
You still need access to marketing to build an audience, and access  
to distribution. The internet today provides the missing pieces, it  
fuels word-of-mouth as well as provides an economical distribution  


David Tames, Filmmaker & Media Technologist | 617.216.1096

Reply via email to