Yeah I agree, the opt-in thing counts for a heck of a lot. There is
room in the world for opt-in services of every imaginable flavour,
business model, etc etc. 

When it isnt opt-in, thats when we get into all this ballache about
the exact nature of copyright law, what the creative commons clauses
mean in practice, what counts as non-commercial etc etc. 

Ive just spent many hours looking at documents on the creative commons
site, and discussions on the mailing list, reagrding their efforts to
provide guidelines as to what exactly 'non-commercial' means. Ive
learnt quite a lot, but for every point that was cleared up another
confusing one emerged. Im not ready to regurgitate my finding yet, but
lets just say the way MyHeavy added pre-roll adverts made it one of
the most clearcut black&white examples of commercial use that we've
seen with video on the internets so far.

I imagine that it will become clear over time whether MyHeavy are more
likely to feel like giving creators a cut of revenue, than Apple are
to ever respond more to the desires of vloggers regarding permalinks
etc. I imagine some companies may not want to set a precedent of
paying for some content, because once you pay one person its not fair
not to pay everyone else, and so they may try their chances at finding
enough people who arent asking for a cut, in order to populate their
service. Lets not forget that some of these services believe they are
adding substantial value to users, on top of the value of the video.
Whether thats true or not is debatable in every case, but its
certainly an element of many web 2.0 business ideologies. There are
more than a few services out there who think that building up a
community & social features in conjunction with the video served, is
adding considerable value. I suppose this is true, if they actually
have real social networking/community features that really are being
used by many people, but in plenty of cases it remains a dream or a
bold claim, not a reality.

Cheers

Steve Elbows

--- In [email protected], "J. Rhett Aultman" <[EMAIL PROTECTED]>
wrote:
> It's a little different-- I volunteered for iTunes.  I didn't volunteer
> for Heavy.  A linkback off of iTunes has never seemed like that big of a
> deal to me, and iTunes in no way jeopardizes my mission of not being
> commercial and does not jeopardize my relationships with people who give
> me free content.
> 
> MyHeavy didn't ask me, turned my intentionally non-commercial venture
> commercial, didn't even offer to share, and did do something that could
> have strained my relationships with people who give me things for free.
> 
> I really don't care about not getting paid if I volunteer for it.  I
don't
> care if someone profits from my work if I volunteer for it, either.
 I do
> care when someone does those things without asking me and runs the
risk of
> putting me in an awkward position with other people.
> 
> --
> Rhett.
> http://www.weatherlight.com/freetime
>


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