Sounds the same as what H&R Block is doing with their contest. (Oh no, more video contests!!)
I always wondered if the IKEA folks saw our video, IKEA Parking Lot: http://www.mnstories.com/archives/2005/07/ikea_parking_lo.html --- In [email protected], "Dean Collins" <[EMAIL PROTECTED]> wrote: > > > http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=54\ > 824&Nid=27059&p=416179 > <http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=5\ > 4824&Nid=27059&p=416179> > > "Ikea has turned to a new kind of consumer-generated video network that > designed to motivate consumers to interact with and create videos based > on their brands. Unlike others who are treating user-generated content > as advertising, PR or buzz marketing, the Ikea campaign is based on a > very old marketing model: consumer promotion. The promotion, which is > being hosted and managed by Shycast, any early stage company that is > going public today with the Ikea campaign, is essentially a contest that > offers $5,000 in cash to the user who creates the best online video on > making a bed. Actually, the contest asks consumers to "break the rules" > of bed-making." > > & > > "As of early this morning, moments after the campaign went live, Shycast > had three video posts: One from Bill showing a bed "making itself; one > from Steph, "making my bed;" and one from Robert J. Moore, asking > whether, "you can see me" in his bed. > The hope of Ikea and its agencies is that the campaign will prove to be > more than just a test bed, and that it will catch on like wildfire, > tapping a new undercurrent of competition in the user-generated video > space." > > > > How cool is this concept. If you are in the market for an advertising > agency you should hire these guys now. I love it. > > Cheers, > Dean > > http://deancollinsblog.blogspot.com/2007/01/ikea-gets-into-hot-bed.html > <http://deancollinsblog.blogspot.com/2007/01/ikea-gets-into-hot-bed.html\ > > > > > > [Non-text portions of this message have been removed] >
