--- In [email protected], "Heath" <[EMAIL PROTECTED]> wrote: > > Sorry I have to disagree with you Ads placed around the video I think > is more distracting than a preroll or post roll....why would I watch > a video 16X9 and in the "black bar" areas there is a bunch of ads > placed there? I know I woundn't.
It would be as images or other ad movies. As clickable links with short text descriptions, they may work. -- Enric -======- http://www.cirne.com > > Or course I don't think advertising is "evil" like a lot of people > either. But that is another conversation... > > Heath > http://batmangeek7.blogspot.com > > --- In [email protected], "Enric" <enric@> wrote: > > > > I've put up a post on my Lucid Media blog that may be of interest > > here. It is the rational for not placing ads within videos: > > > > http://tinyurl.com/37s2ma > > or > > http://lucidmedia.cirne.com/index.php/2007/03/02/the-case-against- > advertising-in-net-video/ > > > > Blog text follows: > > ================== > > Recently methods of advertising in video have become active in > > development and implementation. Originally when I heard the rational > > for Ads in net videos from Revver, I thought it worthwhile. Provide > a > > method for people making video on the net to gain revenue from their > > work. This would support net videomakers continuing their work. > There > > had been entries on the yahoo videoblogging group and on blogs for > Ads > > targeted to the audience and content of the video. Similar to Google > > showing Ads that try to relate to keyword searches; an Ad for Harley > > motorcycles could appear on a videoblog entry about a weekend > > motorcycle hog excursion with friends. > > > > Unfortunately, specifying include an Ad in my video on Revver, > blip.tv > > and others means you can have a powerful, emotive video on the > > relationship to one's father followed by a upbeat commercial for > Juicy > > Fruit gum. Or a irreverent video of doing a prank on someone > followed > > by a commercial for the Heart Association. Now this problem probably > > just relates to the technicality of specifying categories for the > Ad's > > relationships to video content and the amount of different Ads > > available. With time the correlation of Ads to video content and the > > viewership should have stronger matching. > > > > The question is why have Ads in videos on distributed networks. > > Traditionally, on a television set broadcast a advertisement had to > > exist within the video stream. No other location was provided for > > placement. However on the internet an Ad does not need to be in the > > video. It can be anywhere around the video on the web page. Either > > top, left, right, bottom or lower down the page. Now video on the > net > > does not mean just a web page. It can be an iPod, mobile phone, > Tivo, > > or even projected in a theatre film festival. All of these non- > website > > screens can and probably will develop methods of displaying more > than > > just a video stream. A future iPod, mobile phone, digital TV and > > theatre projector will be able to show more than just the video. > Like > > the Opera super- and sub-titles projected separately from the > > performance, these screens will probably eventually have dynamic > > separate information areas where Ads can appear. Further with the > > usage of different screen ratios than 4x3 (16x9, etc.), space can be > > made available around the video to place Ads. This puts advertising > in > > the video stream, but does not directly break up the video > continuity. > > > > Google proved the failure of putting ads directly in searches. Flash > > Ads that pop-up and dance up over the content of web-pages send > people > > away from sites. And Ads that interrupt the video, even at the end, > > will be found to be ineffective. They will either drive people away > > from watching the videos if at the start or middle or tend to not be > > watched if at the end. Ads placed around the video will work since > > people can choose to pay attention to the periphery of a video if > the > > ad relates to their interest or ignore that area. > > ================== > > > > -- Enric > > -======- > > http://www.cirne.com > > >
