http://gigaom.com/2007/04/15/another-fight-microsoft-vs-adobe/
Another fight … Microsoft vs. Adobe

It’s the season to rumble! Microsoft has just launched beta
of a new media technology called Silverlight that
essentially is going to compete with Adobe’s Flash
technology. Adobe, meanwhile has introduced Adobe Media
Player, a standalone media player that can be perceived as a
competitor to Windows Media Player. Microsoft has signed up
MLB as a partner for Silverlight. Adobe is working with
eBay, the Wall Street Journal says.

The new media player is an effort by Adobe to capture some
of the upside of the online video boom. It must “tweak their
melons” that a company that used their Flash technology, aka
YouTube got sold for $1.65 billion, and all they got was a
proverbial T-Shirt!

“The media companies have a lot of questions about the other
technology providers – are they becoming media companies or
becoming providers… We are not a media company,” Craig
Barberich, group product manager for Adobe Dynamic Media
Organization tells NewTeeVee. That’s a dig at iTunes as
well, because AMP does mimic many of the video features of
Apple’s digital media platform. Nevertheless, this promises
to be a long bloody fight, though Adobe has an advantage,
thanks to near omnipresence of Flash on all platforms.

As an aside, this is a flashback moment from the ’90s, when
competing technologies vied for consumer affection but
ending up causing more confusion.

http://online.wsj.com/article/SB117668634225970835.html
http://blogs.msdn.com/tims/archive/2007/04/15/introducing-microsoft-silverlight.aspx
http://newteevee.com/2007/04/15/adobe-media-player/

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