I'll give them credit for production quality. Let's see where they take their shows from here.
Bill C. BillCammack.com --- In [email protected], sull <[EMAIL PROTECTED]> wrote: > > ---------- Forwarded message ---------- > From: Read/WriteWeb <[EMAIL PROTECTED]> > Date: Apr 24, 2007 12:09 AM > Subject: Video Podcasting Comes of Age with ON Networks > To: [EMAIL PROTECTED] > > Valleywag recently > declared<http://www.valleywag.com/tech/podcasting/battle-over-++-and-apple-won-254171.php>podcasting > dead (or at least conceded the battle to Apple). But iPod's play > video, remember, and video podcasting (or vidcasting, or vlogging -- pick > your favorite term) is alive and well, and still a wide open space. Mostly > when we think of online video, however, we think of amateur videographers > talking into a webcam. Even some of the most well-known and respected video > podcasts have a distinctly amateur feel too them. > Diggnation<http://revision3.com/diggnation/>and > ScobleShow <http://www.podtech.net/scobleshow/>, which attract hordes of > viewers for their content, are still mostly shot with hand held > consumer/prosumer-level cameras, are obviously unscripted, and are often > marred by low-quality audio. > > A new video podcast network, ON Networks <http://www.onnetworks.com/> has a > killer combination that many video podcasts lack: quality *and* content. ONN > boast a lineup of 8 shows ranging from "Zen Living," in which an attractive > host guides viewers toward a healthier life, to "Raw Golf," which takes an > indy band and films them at a golf lesson, to "Budget Health Nut," a cooking > show that would feel at home on the Food Network. > > As a former film student (one of my many discarded college majors), what > immediately struck me about ONN was their high production values. The video > is sharp and high quality, with impressive motion graphics, and very little > of the noticeable background hum that plagues so many amateur online videos. > Further, the onscreen talent in ONN productions is actually quite talented. > > One of the best podcasts produced by ON Networks is the cooking show "Stump > the Chef." The premise is that a professional chef is given 3 random > ingredients and must then create a meal that pleases the palates of a panel > of judges. If that sounds familiar, that's because the show has a feel very > similar to "Iron Chef," complete with a pair of announcers providing a > whispered, golf-style commentary speculating about what the chef is > preparing. However, because of the show's polished presentation and the > host's charisma, it is compelling entertainment. > > ONN's shows, which range from 5-10 minutes in length, are packaged as nicely > as they are produced. Their site features a slick, large-sized flash video > player, RSS subscriptions, comments, and eventually the ability to embed > clips on other pages. > Conclusion > > There's no denying that video is very hot right now. But even the most well > produced video podcasts, like the snarky news daily > Rocketboom<http://www.rocketboom.com/stories/>, > have an amateurish feel (notice that audio echo?). Some people will > certainly argue that this is part of their appel. However, I think that as > with traditional blogging, eventually we'll see the rise of more > professionally produced content that will turn the video podcasting into > real business. > > That's not to imply that Revision3 and PodTech aren't making any money. More > accurately, I am pegging them as the first generation of podcasting business > where quality of content matters more than quality of production. In the > future, though, production values will begin to matter more because > advertisers (and viewers) will have more choices. ON Networks, which > produces some of the nicest video podcasts I have seen, and in non-tech > areas to boot, may be the beginning of that trend. > > <http://feeds.feedburner.com/%7Ea/readwriteweb?a=1uRPXU> > <http://feeds.feedburner.com/%7Ef/readwriteweb?a=jpQqh6u4> > <http://feeds.feedburner.com/%7Ef/readwriteweb?a=PdA0L0EX> > <http://feeds.feedburner.com/%7Ef/readwriteweb?a=jiMfn8Qt> > <http://feeds.feedburner.com/%7Ef/readwriteweb?a=bFTivzkq> > <http://feeds.feedburner.com/%7Ef/readwriteweb?a=uBHE9JWt> > > *Josh Catone Mon, 23 Apr 2007 13:25:59 -0800* > ------------------------------ > Source: > http://feeds.feedburner.com/~r/readwriteweb/~3/111378075/video_podcastin.php<http://feeds.feedburner.com/%7Er/readwriteweb/%7E3/111378075/video_podcastin.php> > <http://www.rssfwd.com/rssfwd/opml/sulleleven%40gmail.com;16f6e7ae3cc801d03023632b4da1cdac> > ~ > Powered by RssFwd <http://www.rssfwd.com/> > Hosting sponsored by > Publicaster<http://www.blueskyfactory.com/bsflanding/landing_pubrss/pubrss.htm>- > Powerful Email Marketing Solutions by Blue > Sky Factory, Inc<http://www.blueskyfactory.com/bsflanding/landing_pubrss/pubrss.htm> > > > [Non-text portions of this message have been removed] >
