It is highly relevant. I doubt they would have been purchased for such high a price w/out the videoblog TreehuggerTV as part of their "total content package". Video content is extremely important to traditional media companies, as much of their ad inventory is video-based. It is a logical extension, at least to them, of their TV business.
I'm sure I will be pinged a few times (as maybe Mike from Blip will be too and several other people on this list) by a few people asking who the next Treehugger will be. Amazing. I usually just tell them to just join Mefeedia and start discovering for themselves! :-) -Frank Frank Sinton CEO [EMAIL PROTECTED] http://mefeedia.com/user/franks/ http://mefeedia.com - Discover, Collect, and Share video blogs _____ From: [email protected] [mailto:[EMAIL PROTECTED] On Behalf Of Steve Watkins Sent: Wednesday, August 01, 2007 1:10 PM To: [email protected] Subject: [videoblogging] Treehugger aquired by Discovery for $10 million I know they are a very popular site and are about blog & forum as much as their treehugger.tv, but I thought Id post about it here anyway, after just seeing the news on Techcrunch: http://www.techcrun <http://www.techcrunch.com/2007/08/01/discovery-acquires-treehuggercom-for-1 0million/> ch.com/2007/08/01/discovery-acquires-treehuggercom-for-10million/ I guess this sort of thing makes sense when the site is popular enough and it ties in with Discovery's plans to launch a 24 hour 'eco-lifestyle' channel. I dont think I'll ever make anything that sells for $10 million. I have an environment/sustainability-related plan but it will not be the happy bouncey positive green that there will likely be a lot of $ spent on in the years to come ;) Cheers Steve Elbows [Non-text portions of this message have been removed]
