Today it was announced that FireAnt's software and technology
<http://GetFireAnt.com> was acquired by SonicMountain, a company that
also recently acquired Odeo <http://odeo.com> (see:
<http://tinyurl.com/3bbpsg>).

I've been asked to join the new team, serving as VP of Product
Development, and will be heading up FireAnt's transition (among other
projects) as we re-launch everything under the Odeo brand later this
year.

First of all, I want to say Thank You to everyone in the videoblogging
community who supported FireAnt along the way, especially Jay Dedman,
Daniel Salber, Erik Radmall, and Clint Sharp, who were instrumental in
launching this project. We met a lot of wonderful creative people, and
made some really important lifelong friendships. It's been an amazing
privilege to contribute to this dynamic and innovative community, and
especially to have been involved from such an early stage. I also want
to thank Jonathan Weiss, Drew Reynaud, and Jesse Boley who continued
FireAnt's technology development over the past year, which was demo'd
at Video on the Net in March 2007.

When we first launched "ANTs Not TV" at Vloggercon in January 2005,
there were about 20 active videobloggers – we knew each of them
personally and worked with most of them to create those magical RSS
feeds with enclosures. It was amazing to see all these video channels
updating over time and to watch them in a unified experience. There
was nothing else like it. It was clear that something powerful was
happening. It was a new kind of television, and yet it was not like TV
at all – it was open to anyone and the possibilities seemed endless.

And it began to spread… thanks to the many talented and creative video
producers, educators, and evangelists.

While FireAnt had its share of struggles along the way as a start up,
I'm encouraged that the ideas we helped pioneer have grown incredibly
stronger over the past few years. This "Not TV" (now more often called
"Internet TV") is really changing the media culture, and it's having
profound social effects. The medium is enabling new voices and
conversations. The playing field is being leveled – the barriers
between "Internet TV" and "TV" are disintegrating.

So it's up to us to create what we want to see and share… We don't
have to rely on Rupert Murdoch and Sumner Redstone to create our
culture. Thank goodness!

I look forward to watching your videos (and subscribing!). When I get
back to producing a more regular videoblog (or whatever it's called),
I hope you'll subscribe and leave me a comment :-)

Best,
Josh

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<http://JoshKinberg.com>

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