In the July/August issue ofRelease Print, the magazine put out by the Film
Arts Foundation, there is a pretty evenhanded article about their
self-distribution tactics.

Basically, the article breaks down each online endeavor they did (from
MySpace/Youtube, to their Thursday Night Screening run for the month of
September), basically coming down to this:

"Out of the over 1 million people who'd been exposed to the podcast, some
good press and scattered positive reviews, less than 1 percent have seen the
movie itself."

Here is some more breakdown from the article:
-- $16,658 total box office
-- 1,691 people saw the movie during Thursday Night Screenings
-- DVD release with lots of extras, including all of the podcasts, as of May
15, sold 750 copies
-- They wona a $50,000 prise from the Sundance Channel, which included some
theatrical options, but contract negotiations for licensing rights have
apparently bogged down.

In the end, the writer felt they were a success on their own terms; a mix of
the old (distributor/booker/publicist) and the new (all of the above) would
be something to strive for.

Food for thought
Schlomo
http://schlomolog.blogspot.com
http://weknowhow.tv
http://hatfactory.net



On 9/14/07, Jay dedman <[EMAIL PROTECTED]> wrote:
>
>   Arin Crumley just posted a video about struggling to get his movie
> traditionally distributed....and realizing that the movie was a
> success DESPITE the system. Independently promoting online was the
> key.
>
> http://arincrumley.tumblr.com/post/11705758
>
> This video is funny because he records them being interviewed by a
> journalist for an article.
> So the journalist is gathering the facts...which we would never see.
> He basically gave the public direct access to the source of the
> article that will be published in 2 months. haha
>
> You can read about the 4 eyed monster project here:
> http://www.foureyedmonsters.com/
>
> Jay
>
> --
> http://jaydedman.com
> 917 371 6790
>
> **check out the new look: ryanishungry.com**
>  
>


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